www.spindoctoruk.co.uk
Spin Doctor — Appliance Repairs & Spares Training Academy
Grow Your Business
Marketing your appliance repair business

Getting customers through the door is as important as fixing appliances. Here's where to advertise, what it costs, and what actually works.

Google Search Ads
£200–£800/month typical

The most effective channel for appliance repair. People search for you when they need you — put your business at the top instantly.

Highest ROIImmediate results
  • Pay only when someone clicks your ad
  • Target by postcode — local customers only
  • Average cost per click: £1.50–£4.00
  • Set a daily budget — never overspend
Google Business Profile
Free — do it today

Your free listing on Google Maps. When someone searches for appliance repair locally, a verified profile with good reviews puts you on the map.

FreeMust have
  • Shows your business in Google Maps
  • Reviews build trust and improve ranking
  • Add photos, hours, and services
  • Completely free — no excuse not to have one
Checkatrade / Rated People
£40–£120/month

Trade directories where homeowners look for vetted tradespeople. A strong profile with verified reviews generates a steady stream of local enquiries.

Steady leadsMedium cost
  • Customers actively looking for tradespeople
  • Verified reviews build credibility quickly
  • Checkatrade ~£80/month. Rated People pay per lead
  • Best for building a local customer base
Facebook & Instagram
£100–£400/month

Social ads work well for appliance repair when targeted by location and homeowner demographics. Less intent-driven than Google but cheaper per click.

Brand buildingMedium cost
  • Target homeowners within 10 miles
  • Good for offers and seasonal campaigns
  • Average cost per click: £0.50–£1.50
  • Works best alongside Google Ads
Your Own Website
£500–£2,000 build + hosting

The foundation of your online presence. Every ad, every review — customers end up on your website before they call. Make it professional.

FoundationLong-term asset
  • Professional appearance builds instant trust
  • List your services, brands, and service area
  • Online booking reduces phone time
  • Good SEO means free traffic over time
Repeat & Referrals
Near zero cost — highest value

The best source of work is a customer who calls back and recommends you. Simple follow-up habits turn a one-time job into years of work.

Lowest costHighest value
  • Ask for a Google review on every job
  • Follow up 3 months later
  • Leave a business card with every customer
  • Referred customers convert at 3× the rate
Our recommendation for a new appliance business: Start with a Google Business Profile today — it's free. Add a website, then invest in Google Search Ads once you have 10+ reviews. Most successful appliance repair businesses spend £300–500/month on marketing and generate £3,000–8,000/month from it.